Buzz: How does an appraiser go about reaching the lender community directly?
ReachLenders.com: The HVCC turned the appraisal business upside down. No longer could appraisers rely on business from their local mortgage brokers. Immediately companies within the industry went to work preparing AMC directories to sell, but what about the lenders? Well, we decided it was time to create a comprehensive contact data product for appraisers who wanted to focus on building up a strong base of lender direct appraisal orders. So that’s what we did. We went hard to work and built a directory of over 1,500 of the most important lending offices in the nation. And, we are very proud to announce that our LenderMarketingKit™ is now ready to be delivered to you.
Buzz: What exactly does this include?
ReachLenders.com: Well, first, we rolled out an easy-to-use quick reference .PDF file. Then we to created a .CSV file that can be opened with Excel™ or imported directly into your personal contact management program. This product is compatible with Microsoft Outlook™, Gmail™, and most other leading contact management programs.
Buzz: Appraisers seem to have forgotten that marketing is an important component of running a business.
ReachLenders.com: Correct and we didn't stop with just creating the contacts. Well, as a special one-time offer during our Kick Off sales event (going on now), when you purchase our LenderMarketingKit™, we are going to print and mail you our LenderLabels™ that are ready to be placed onto your envelopes - FOR FREE! Mailing out your information packages to these critical prospects couldn’t be any easier.
Buzz: Aren’t AMCs now required to pay full fees for appraisal work?
ReachLenders.com: Not exactly. The Federal Reserve has until October 19 to publish Interim Final Rules. So we are in a “wait and see” mode before we know what the implementation date will be. Moreover, we aren’t aware of a single AMC who has decided to change their fees voluntarily to date, and you can be sure that there will be tremendous resistance to any such changes.
Buzz: From a business standpoint, is there any other reason to focus on building up a strong base of lender direct appraisal orders?
ReachLenders.com: There most certainly is. Lenders truly want objective values, so they have no reason to pressure you for higher numbers. Lenders typically have well trained underwriters, so you don’t have to waste time sorting through ridiculous revision requests. And, lenders typically offer the most reasonable turnaround time requirements, so you will be able to increase the quality of your work by spending more time on each assignment.
Buzz: Is there any other reason I should have this LenderMarketingKit™?
ReachLenders.com: Absolutley. In the incredibly changing market, we believe one thing will remain true in the days ahead – lenders will be the ones making the decisions about how appraisals are ordered. They will be deciding whether or not they want to order via AMCs or manage their own in-house appraisal operations. If they decide to order via AMCs, which AMCs will they use? Do you think your opinion matters to them? You better believe it does. Lenders truly care how appraisers are being treated; their business viability depends on it. Phone calls, emails, and letters to them with your concerns are critical at this time of decision. Not only would lenders like to hear from appraisers, they need to. So, we’ve made getting involved at this level easier than ever.
Buzz: What does it cost?
ReachLenders.com: The standard price for our LenderMarketingKit™ is $499.00 and $249.00 for our LenderLabels™, but before midnight tonight - we are offering BUZZ readers an unbelievable sale. If you purchase our LenderMarketingKit™ before midnight tonight, we will throw in our LenderLabels™, for FREE, and give you 75% off. So, for only $124.75, this is the deal of the year. That’s almost a $750.00 value for only $124.75.
Simply visit ReachLenders.com, add both products to your cart, and use coupon code 92410BUZZ. Within seconds you will be able to download your new LenderMarketingKit™ and we will put 1,500 LenderLabels™ in the mail for you, right away.